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(More customer reviews)If you are interested in social marketing, HIV prevention, or family planning (as I am), this book is a late night page turner. It contains plenty of description and discussion on the practical and concrete side of actually running a program - a must for anyone in the field - as well as a colorful history on social marketing. However, it goes beyond that to answer some of the academic debate on cost effectiveness, program efficiencies, and issues such as pricing, measuring results, and social marketing "models." Most of all, this book had me laughing out loud with anecdotal stories of Bangladeshi Presidents requesting that condom signs be taken down, descriptions of rotating heart-shaped waterbeds in the Philippines, and stories about condoms from around the world. A social marketing Bible.
Click Here to see more reviews about: Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World
This book provides the only comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term. Let Every Child Be Wanted, with its comprehensive overview, anecdotes and strategies, is a useful handbook for philanthropic agencies, independent charities, and government programs. It will also be valuable for preparing students to work in public health arenas around the world. With a new generation of health workers steeped in social marketing techniques like those offered in this book, tremendous advances can be made in the battle against unwanted pregnancy and AIDS.
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